Catalog Entries |
Fall 2023
Jun 13, 2025 |
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| MRKT 181 - Marketing Principles |
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An introductory marketing course that examines segmentation, differentiation, target marketing and positioning in the context of the marketing mix. The marketing mix or 4Ps - Product, Price, Place, Promotion - are taught in light of today’s complex global environment. Students analyze a marketing opportunity and develop a marketing plan to satisfy the needs and wants of the target market. Using spreadsheets, students generate appropriate financial metrics in support of the marketing plan.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course |
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