Catalog Entries |
Fall 2023
May 17, 2026 |
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| MRKT 480 - Strategic Marketing |
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An integrative examination of how to design, develop, and deliver an effective marketing strategy within the context of an organization’s overall business strategy. Topics include developing a market-focused culture, customer and competitor analysis, value delivery, pricing, relationship management, brand management, and marketing communication. Students strategically analyze a firm's strengths and weaknesses while assessing opportunities and threats in the external environment using Porter’s Five Forces Model. Marketing strategy formulation, implementation and control, and assessment of the functional areas of marketing (product, pricing, distribution, and promotion) are included. Students are assessed on the integration of common professional components of business including ethics, accounting, finance, management, operations, and marketing.
Prerequisites: Senior standing; Completion of at least two (2) 300-level MRKT courses; or permission of the instructor.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course |
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