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FSHN 245 - Research Methods for the Fashion Industry |
An analysis of concepts, constructs, models, and theories related to the fashion industry. Topics include the demographics and psychographics of target consumers. The theory, practice, and application of the research process in the textile, apparel, and retail industry are analyzed. Students compare research methods used in the fashion industry, including peer reviewed literature, and participate in a research project. Observations and computer data analysis are utilized.
Prerequisites: Sophomore status; FSHN 110 Fashion: Designer to Consumer.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Fashion Design & Retailing Department Course Attributes: Undergraduate Level Course, Fashion Design Core Crs, Fashion Merch Core Crs |