Catalog Entries |
Fall 2023
Oct 12, 2024 |
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| FSHM 346 - Retailing and Consumer Behavior |
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A study of consumer behavior and the effects on the retail environment. The influence of psychology, sociology, and consumer behavior on individual and group needs related to purchasing behavior is discussed. Topics include clothing and the life cycle, buying behavior, compulsive shopping behavior, collective selection, motives of dress, body image, nonverbal communication and dress, self-concept, and clothing for special needs.
Prerequisites: FSHN 245 Research Methods for the Fashion Industry.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Fashion Design & Retailing Department Course Attributes: Undergraduate Level Course, Fashion Merch Concentratn Crs |
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