Catalog Entries |
Fall 2023
Apr 11, 2026 |
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| COMM 231 - Advertising Techniques |
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An examination of the fundamental concepts and techniques of the advertising industry. Emphasis is placed on the study of the history, aesthetics, and practice of advertising, as well as its social aspects.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Communctn, Media, &Performance Department Course Attributes: Professionl Communcation (CMP), Undergraduate Level Course |
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