Catalog Entries |
Spring 2023
May 13, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MRKT 917 - Strategic Marketing |
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A focus on critically scanning and analyzing the external environment, defining strategic marketing decisions, developing and applying models to evaluate the alternatives and formulating recommended courses of action.
Prerequisite: Acceptance into M.B.A. program.
1.000 Credit hours 4.000 Lecture hours Levels: Graduate, Non-Matriculated Schedule Types: Independent/Directed Study, Lecture Marketing Department Course Attributes: Graduate Level Course, MBA/MSN/PSM Programs Crs Fee, Master of Business Administrtn |
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