Catalog Entries |
Spring 2019
May 02, 2024 |
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| MRKT 181 - Marketing Principles |
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An examination of marketing functions, the activities of producers, wholesalers, retailers and other middlemen, the channels of distribution, integration of the marketing functions, price policies and government regulation. Special emphasis is given to the aspect of marketing management.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Independent/Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course |
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