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|MRKT 917 - Strategic Marketing|
This course focuses on critically scanning and analyzing the external environment, defining
strategic marketing decisions, developing and applying models to evaluate the alternatives
and formulating recommended courses of action (formerly 12.942 Marketing Management).
Prerequisites: All MBA foundation courses or the equivalent.
1.000 Credit hours
4.000 Lecture hours
Levels: Graduate, Non-Matriculated
Schedule Types: Independent/Directed Study, Lecture
Economics & Business Admin Department