Catalog Entries |
Summer 2012
Apr 23, 2024 |
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| HCAD 950 - Healthcare Marketing |
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Concentrates on specific health care marketing models to include program development, identification of target populations, internal and external marketing strategies and the evaluation of
the marketing plan. Students participate in the development of a market plan for a health
care product and/or service.
Prerequisite: 24.920 Strategic Planning for Health Care Services.
1.000 Credit hours 4.000 Lecture hours Levels: Graduate, Non-Matriculated Schedule Types: Independent/Directed Study, Lecture Management, Business&Info Tech Department |
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