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|FASH 936 - Retailing and Consumerism|
A study of consumer behavior and the effects on the retail environment. Understanding the consumer has become vital to retail success. The consumer is examined in relation to demographic, psychographic, and lifestyle segmentation. Theories from diverse academic disciplines are used to examine the consumer’s attitudes, motivations, and desires. Topics include self concept, shopping patterns, product meaning, and brand congruence.
PREREQUISITES:FASH 916 Fashion and Retail Theory
1.000 Credit hours
Schedule Types: Lecture
Consumer Sciences Department
Graduate Level Course, Graduate Level Course