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|FASH 916 - Fashion and Retail Theory|
A study of theories related to the fashion industry and how it operates in modern society. Changes in consumer demand for retail merchandise are analyzed using economic and fashion diffusion theories. Retail strategies in administrative management, merchandise management, and store management are explored. Topics include retail communication, channels of operation, supply chain management, and customer relations programs.
PREREQUISITES: FASH 646 Fashion Merchandising: Process and Practice
1.000 Credit hours
Schedule Types: Independent/Directed Study, Lecture
Consumer Sciences Department
Graduate Level Course, Graduate Level Course