Detailed Course Information |
Fall 2024
Dec 21, 2024 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| MRKT 410 - Advanced Marketing Research |
|
A study of marketing using advanced qualitative and quantitative research methods. Students apply their knowledge and skills learned in MRKT 310 Marketing Research. Students design, develop and deploy qualitative and quantitative survey instruments, code and tabulate results, conduct statistical analyses, analyze findings, and make recommendations based on their research. Research findings are analyzed using appropriate statistical techniques. Verbal presentation skills are emphasized and written reports are prepared using APA (American Psychological Association)-style format.
Prerequisite: MRKT 310 Marketing Research.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be assigned one of the following Student Attributes: DGCE Student |
| Return to Previous | New Search |
|