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Framingham State University

 

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Detailed Course Information

 

Fall 2023
Dec 05, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

SPMK 324 - Sports Marketing
An examination and application of marketing principles in the area of sports. Students develop an understanding of the marketing concepts and theories that apply to sports and sporting events. Topics include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and implementation of sports marketing plans for the professional and collegiate levels. Promotional plans, use of sport sponsorships by commercial enterprises to help market products and services, event evaluation and management techniques are also covered. Class projects emphasize original research into sports marketing topics, with the potential to collaborate with industry professionals. Prerequisite: MRKT 181 Marketing Principles.
1.000 Credit hours
4.000 Lecture hours

Levels: Non-Matriculated, Undergraduate
Schedule Types: Directed Study, Lecture

Marketing Department

Course Attributes:
Undergraduate Level Course

Restrictions:
May not be enrolled in one of the following Levels:     
      Non-Matriculated
May not be assigned one of the following Student Attributes:     
      DGCE Student

Prerequisites:
PREREQ for SPMK 324

General Requirements:

May not be taken concurrently.  )
or

May not be taken concurrently.  )
or
Course or Test: MRKT 181
May not be taken concurrently. )


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