Detailed Course Information |
Fall 2023
Sep 20, 2024 |
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| MRKT 318 - International Marketing |
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An examination of the opportunities and challenges facing business organizations in international markets. Topics include the international marketing process, the importance of effective international marketing communication, and the formation and execution of international marketing strategies. Special emphasis is placed on cultural, social, legal, political, and organizational forces that influence international marketing operations.
Prerequisite: MRKT 181 Marketing Principles.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Post-Baccalaureate Tchr Lcnse, Undergraduate Schedule Types: Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for MRKT 318 General Requirements: ( May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( Course or Test: MRKT 271 May not be taken concurrently. ) or ( Course or Test: MRKT 181 May not be taken concurrently. ) |
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