Detailed Course Information |
Fall 2023
Sep 19, 2024 |
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| HTMG 222 - Sales and Marketing for Hospitality and Tourism |
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An exploration of the role and function of sales and marketing in the hospitality and tourism industry. The course introduces specialized principles for the industry including forecasting, dynamic pricing, revenue management, digital, social media, and international marketing. Standard industry software applications for managing sales and marketing are examined.
Prerequisites: HTMG 100 Field Experience in Hospitality and Tourism, HTMG 101 Introduction to Hospitality and Tourism, and MRKT 181 Marketing Principles.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Management, Business&Info Tech Department Course Attributes: Undergraduate Level Course Restrictions: May not be enrolled in one of the following Levels: Non-Matriculated May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for HTMG 222 General Requirements: ( Course or Test: HTMG 100 May not be taken concurrently. and Course or Test: HTMG 101 May not be taken concurrently. and Course or Test: MRKT 181 May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( May not be taken concurrently. ) |
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