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FSHM 452 - Fashion Promotion |
A study of promotional activities related to fashion merchandising. Theory and application of visual display, special events, publicity, and advertising are emphasized. Factors such as organizational philosophy, store image, and budgeting are considered.
Prerequisite: FSHM 346 Retailing and Consumer Behavior.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Fashion Design & Retailing Department Course Attributes: Undergraduate Level Course, Fashion Merch Concentratn Crs Restrictions: May not be enrolled in one of the following Levels: Non-Matriculated May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for FSHM 452 General Requirements: ( Course or Test: FSHM 346 May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( May not be taken concurrently. ) |
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