Detailed Course Information |
Fall 2023
Jan 15, 2025 |
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| COMM 322 - Persuasion and Social Influence |
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An advanced study of how people influence each other through speech and symbolic gestures. Students evaluate the strategies used to change others’ beliefs, attitudes, values and actions. The course prepares students to set persuasive goals for a variety of situations and audiences, generate motivational and logical appeals, and evaluate persuasive messages in the broader culture. Themes include democratic persuasion, the challenge of diversity, and social hierarchy. Controversial topics are selected to reflect persuasive discourses in a pluralistic society. Other issues investigated include methods through which one resists another’s attempts to persuade, the distinctions between choice and coercion, and the ways verbal aggression may facilitate or disable persuasion. Fear appeals, propaganda, and compliance-gaining techniques are other areas critically assessed.
Prerequisites: ENWR 110 Composition II and General Education Domain III-B or III-C, or permission of the instructor.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Post-Baccalaureate Tchr Lcnse, Undergraduate Schedule Types: Directed Study, Lecture Communctn, Media, &Performance Department Course Attributes: Communication Studies (CMP), Undergraduate Level Course Restrictions: May not be enrolled in one of the following Levels: Non-Matriculated May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for COMM 322 General Requirements: ( May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( Course or Test: ENGL 110 May not be taken concurrently. ) or ( Course or Test: ENWR 110 May not be taken concurrently. ) and ( May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( Course Attribute: D13B Required Courses: 1 May not be taken concurrently. ) or ( Course Attribute: D13C Required Courses: 1 May not be taken concurrently. ) |
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