Detailed Course Information |
Fall 2023
Dec 22, 2024 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| MRKT 313 - Advertising and Promotions |
|
An examination of advertising and promotion principles from an integrated marketing communications perspective. Topics include consumer and market analysis, creative strategy, media selection, promotional budgeting, campaign evaluation, and agency relations.
Prerequisite: MRKT 181 Marketing Principles.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for MRKT 313 General Requirements: ( May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( Course or Test: MRKT 181 May not be taken concurrently. ) or ( Course or Test: MRKT 271 May not be taken concurrently. ) |
| Return to Previous | New Search |
|