Detailed Course Information |
Fall 2023
Oct 30, 2024 |
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| MRKT 310 - Marketing Research |
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A coverage of the fundamentals of the market research process and how marketing research is used to solve marketing problems. Topics include research design, data collection and analysis techniques, and interpretation and implementation of research findings.
Prerequisite: STAT 107 Business Statistics or STAT 117 Introduction to Statistics; MRKT 181 Marketing Principles; or permission of the instructor.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Post-Baccalaureate Tchr Lcnse, Undergraduate Schedule Types: Directed Study, Independent/Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for MRKT 310 General Requirements: ( May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( Course or Test: MRKT 181 May not be taken concurrently. ) or ( Course or Test: MRKT 271 May not be taken concurrently. ) and ( Course or Test: MATH 107 May not be taken concurrently. ) or ( Course or Test: MATH 117 May not be taken concurrently. ) or ( Course or Test: STAT 107 May not be taken concurrently. ) or ( Course or Test: STAT 117 May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( May not be taken concurrently. ) |
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