Detailed Course Information |
Fall 2023
Oct 30, 2024 |
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| MRKT 308 - Digital and Social Media Marketing |
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A study of technology and digital media marketing. Students explore how digital and social marketing affect the marketing of goods and services and how new mediums deliver value to the customer using the latest technological innovations. This course examines the latest trends in digital marketing, such as mobile marketing and how the mobile platform can be used for branding purposes and enhancing customer relationships. Students explore topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Students examine technological innovations and the ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing.
Prerequisites: BUIS 200 Introduction to Business Systems or any CSCI course; and MRKT 181 Marketing Principles.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Independent/Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be assigned one of the following Student Attributes: DGCE Student |
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