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MRKT 301 - Brand Management |
An analysis of the main factors determining success of a brand in the market and is an introduction to techniques and tools necessary for management of brands. Using a consumer centric approach, students develop the ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining inspired brands. The importance of brand, brand building, brand definition evaluation, brand positioning, strength and profitability, evaluating brand maturity, repositioning of brands, rebranding, the link between corporate brand image and corporate identity are discussed.
Prerequisite: MRKT 181 Marketing Principles.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for MRKT 301 General Requirements: ( May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( Course or Test: MRKT 181 May not be taken concurrently. ) or ( Course or Test: MRKT 271 May not be taken concurrently. ) |
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