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Framingham State University

 

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Detailed Course Information

 

Fall 2023
Dec 26, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

FSHM 241 - Omni-channel Fashion Retailing
An introduction to a broad range of retailing formats and a study of emerging technology-driven trends in fashion retailing and fashion merchandising. Consumers expect seamless experiences across all touch points and devices whether in-store, at home, at work, or on the road. Emphasis is placed on analysis and application of traditional and digital technologies as they influence sales, management, and communication. Topics such as introduction to retailing formats, distribution channels, social marketing, digital retail technologies, big data, e-commerce, and mobile commerce are discussed. Prerequisites: FSHN 110 Fashion: Designer to Consumer.
1.000 Credit hours
4.000 Lecture hours

Levels: Non-Matriculated, Undergraduate
Schedule Types: Directed Study, Lecture

Fashion Design & Retailing Department

Course Attributes:
Undergraduate Level Course, Fashion Design Concentratn Crs, Fashion Merch Concentratn Crs

Restrictions:
May not be enrolled in one of the following Levels:     
      Non-Matriculated
May not be assigned one of the following Student Attributes:     
      DGCE Student

Prerequisites:
PREREQ for FSHM 241

General Requirements:
Course or Test: FSHN 110
May not be taken concurrently.  )
or
Course or Test: FASH 141
May not be taken concurrently.  )
or

May not be taken concurrently.  )
or

May not be taken concurrently. )


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