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FSHM 241 - Omni-channel Fashion Retailing |
An introduction to a broad range of retailing formats and a study of emerging technology-driven trends in fashion retailing and fashion merchandising. Consumers expect seamless experiences across all touch points and devices whether in-store, at home, at work, or on the road. Emphasis is placed on analysis and application of traditional and digital technologies as they influence sales, management, and communication. Topics such as introduction to retailing formats, distribution channels, social marketing, digital retail technologies, big data, e-commerce, and mobile commerce are discussed.
Prerequisites: FSHN 110 Fashion: Designer to Consumer.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Fashion Design & Retailing Department Course Attributes: Undergraduate Level Course, Fashion Design Concentratn Crs, Fashion Merch Concentratn Crs Restrictions: May not be enrolled in one of the following Levels: Non-Matriculated May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for FSHM 241 General Requirements: ( Course or Test: FSHN 110 May not be taken concurrently. ) or ( Course or Test: FASH 141 May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( May not be taken concurrently. ) |
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