Detailed Course Information |
Fall 2023
Dec 22, 2024 |
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| MRKT 240 - Consumer Behavior |
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An examination of demographics, lifestyle, social and cultural trends, and their impact on consumer motivations and behavior in a variety of contexts. The course draws on theories developed in the social sciences and builds a bridge to marketing. Drawing from a range of different sources --including popular press books, academic papers, and current news articles -- students analyze consumer perceptions, motivations, and decision processes.
Prerequisites: MRKT 181 Marketing Principles or permission of the instructor.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Independent/Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be enrolled in one of the following Levels: Non-Matriculated May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for MRKT 240 General Requirements: ( Course or Test: MRKT 181 May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( May not be taken concurrently. ) |
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