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SMKT 212 - Sales Skills |
An examination of the tools and techniques used in successful sales interactions. Students practice customer-focused, needs-based selling skills throughout the sales process. Personal selling skills, including questioning, active listening, identifying needs, positioning, handling objections, and closing are emphasized. Note: Students cannot receive credit for both this course and MRKT 375 Sales.
Prerequisite: MRKT 181 Principles of Marketing.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Undergraduate Schedule Types: Directed Study, Lecture Marketing Department Course Attributes: Undergraduate Level Course Restrictions: May not be enrolled in one of the following Levels: Non-Matriculated May not be assigned one of the following Student Attributes: DGCE Student Prerequisites: PREREQ for SMKT 212 General Requirements: ( Course or Test: MRKT 181 May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( May not be taken concurrently. ) |
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