Detailed Course Information |
Fall 2020
Apr 28, 2024 |
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| HCAD 936 - Healthcare Strategic Planning and Marketing |
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An examination of the assessment of organizational strengths and weaknesses (fiscal, capital, and operational). Students develop both a strategic plan and a marketing plan for healthcare products/services based on planning models and marketing strategies.
1.000 Credit hours 4.000 Lecture hours Levels: Graduate, Non-Matriculated Schedule Types: Directed Study, Lecture Management, Business&Info Tech Department Course Attributes: Graduate Level Course, Healthcare Administratn (MHA) |
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