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Framingham State University

 

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Detailed Course Information

 

Spring 2014
Mar 29, 2024
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COMM 322 - Persuasion and Social Influence
An advanced study of how people influence each other through speech and symbolic gestures. Students evaluate the strategies used to change others' beliefs, attitudes, values and actions. The course prepares students to set persuasive goals for a variety of situations and audiences, generate motivational and logical appeals, and evaluate persuasive messages in the broader culture. Themes include democratic persuasion, the challenge of diversity, and social hierarchy. Controversial topics are selected to reflect persuasive discourses in a pluralistic society. Other issues investigated include methods through which one resists another's attempts to persuade, the distinctions between choice and coercion, and the ways verbal aggression may facilitate or disable persuasion. Fear appeals, propaganda, and compliance-gaining techniques are other areas critically assessed. Prerequisite: COMM 115 Introduction to Speech Communication, or both COMM 105 Foundations of Communication and COMM 107 Effective Speaking, or permission of the instructor.
1.000 Credit hours
4.000 Lecture hours

Levels: Non-Matriculated, Post-Baccalaureate Tchr Lcnse, Undergraduate
Schedule Types: Independent/Directed Study, Lecture

Communctn, Media, &Performance Department

Course Attributes:
Undergraduate Level Course

Prerequisites:
PREREQ for COMM 322

General Requirements:
Course or Test: COMM 115
May not be taken concurrently.  )
or
Course or Test: COMM 105
May not be taken concurrently.
and
Course or Test: COMM 107
May not be taken concurrently.  )
or

May not be taken concurrently.  )
or

May not be taken concurrently. )


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