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COMM 322 - Persuasion and Social Influence |
An advanced study of how people influence each other through speech and symbolic gestures. Students evaluate the strategies used to change others' beliefs, attitudes, values and actions. The course prepares students to set persuasive goals for a variety of situations and audiences, generate motivational and logical appeals, and evaluate persuasive messages in the broader culture. Themes include democratic persuasion, the challenge of diversity, and social hierarchy. Controversial topics are selected to reflect persuasive discourses in a pluralistic society. Other issues investigated include methods through which one resists another's attempts to persuade, the distinctions between choice and coercion, and the ways verbal aggression may facilitate or disable persuasion. Fear appeals, propaganda, and compliance-gaining techniques are other areas critically assessed.
Prerequisite: COMM 115 Introduction to Speech Communication, or both COMM 105 Foundations of Communication and COMM 107 Effective Speaking, or permission of the instructor.
1.000 Credit hours 4.000 Lecture hours Levels: Non-Matriculated, Post-Baccalaureate Tchr Lcnse, Undergraduate Schedule Types: Independent/Directed Study, Lecture Communctn, Media, &Performance Department Course Attributes: Undergraduate Level Course Prerequisites: PREREQ for COMM 322 General Requirements: ( Course or Test: COMM 115 May not be taken concurrently. ) or ( Course or Test: COMM 105 May not be taken concurrently. and Course or Test: COMM 107 May not be taken concurrently. ) or ( May not be taken concurrently. ) or ( May not be taken concurrently. ) |
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