Detailed Course Information |
Summer 2012
Apr 23, 2024 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| MRKT 917 - Strategic Marketing |
|
A focus on critically scanning and analyzing the external environment, defining strategic marketing decisions, developing and applying models to evaluate the alternatives and formulating recommended courses of action (formerly 12.942 Marketing Management).
Prerequisites: All MBA foundation courses or the equivalent.
1.000 Credit hours 4.000 Lecture hours Levels: Graduate, Non-Matriculated Schedule Types: Independent/Directed Study, Lecture Marketing Department Restrictions: Must be enrolled in one of the following Majors: M.B.A. - Management |
| Return to Previous | New Search |
|