Detailed Course Information |
Summer 2012
Apr 26, 2024 |
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| HCAD 950 - Healthcare Marketing |
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Concentrates on specific health care marketing models to include program development, identification of target populations, internal and external marketing strategies and the evaluation of
the marketing plan. Students participate in the development of a market plan for a health
care product and/or service.
Prerequisite: 24.920 Strategic Planning for Health Care Services.
1.000 Credit hours 4.000 Lecture hours Levels: Graduate, Non-Matriculated Schedule Types: Independent/Directed Study, Lecture Management, Business&Info Tech Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate Prerequisites: Graduate level HCAD 920 Minimum Grade of C or Graduate level 24 920 Minimum Grade of C |
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